A/B testing on YouTube is more than just swapping thumbnails and titles.
Jan 31, 2024
Experimenting with thumbnails and titles is a great way to improve impression click-through rate and grow your success on YouTube. Whether you’re A/B testing or not, this is the article for you, because you might be missing out on major improvement opportunities.
There are 4 levels of questions when it comes to A/B testing:
- Can I automate A/B tests?
- Do I have access to the data of the A/B tests?
- How much can I trust the data?
- How quickly can I start making decisions?
Oona addresses all 4.
Can I Automate A/B Tests?
Just like how you would change thumbnails and titles manually by yourself, Oona does it automatically for you.
For thumbnails, you can choose between daily or hourly experiments. With daily experiments, Oona alternates the original and experimental thumbnails periodically for you and makes sure the alternating pattern produces the most unbiased result for your experiment.
Don’t have days to wait for the experiment to finish? Oona offers hourly thumbnail experiments and let you run short experiments within hours! It’s great for channels that have short production cycles and want feedback quickly.
For experimenting titles, we designed a weekly experiment specifically for videos that perform below your expectations and changing title is your last resort. You can run it for up to 4 weeks.
Do I Have Access to The Data of The A/B Tests
Using Oona’s Chrome extension, you can collect data from YouTube Studio within a few clicks. Whether it’s thumbnail experiments or title experiments, Oona collects data like impressions and impression click-through rate and visualizes them that just make sense.
How Much Can I Trust The Data
Data could be misleading and Oona knows that.
Our advanced statistical engine sees through the noise and biases in the data and gives you the most reliable analysis. With the prediction of the winning thumbnails and titles and the risk of choosing the winners, you’ll experience a new level of confidence in your decision making.
How Quickly Can I Start Making Decisions
Time is money. You might have heard of the term “statistically significance” when it comes to A/B testing. It means that you have to wait for a period of time, usually weeks, for an experiment to mature and the data to be meaningful.
With Oona, you don’t have to. You can make decisions as quickly as two hours thanks to our advanced statistical engine. With every data point we collect from YouTube Studio, the engine calculates the chance of the winning thumbnails and titles and the level of risk for choosing them.
We do the data heavy lifting so you can safely make data-driven decisions with your risk tolerance at all times.
Is That All?
No. We’re only scratching the surface.
To bring you more insights and decision power to grow your YouTube channel, we’re dedicated to making our statistical engine more efficient with machine learning. Our vision is to help creators research, experiment, and analyze thumbnails and titles.
From ideation to learning what catches your audiences’ attention, Oona has your back.
Cheers,
Daw-Chih
