Why choose Oona if YouTube is launching an official A/B testing feature? Here are the top 5 reasons.
Feb 15, 2024
It’s no secret that A/B testing is the key to success for YouTube creators. YouTube is developing the feature as we speak and it’s fair to ask why we need a third-party A/B testing tool like Oona. We’ll tell you all about it in this article.
The Official YouTube Announcement
YouTube announced the official thumbnail A/B testing feature back in June 2023. It’s still in beta and only invited creators have the access to try it.
Source: YouTube
The feature includes:
- Up to 3 thumbnails: you can test up to 3 thumbnails at once.
- The winner: the winning thumbnail is automatically announced and set as default.
- Watch time percentages: tells you the proportion of the watch time each thumbnail contributed to the video.
Words on The Street
A recent thread on Reddit uncovered the beta experience with the A/B testing feature. To summarize it:
- The thumbnail A/B testing is not available for live videos.
- You can’t manually set the test duration
- The only stats available to you is the watch time percentages
- You don’t have the visibility over how the test is running
- Title A/B testing is not available
The feature is undoubtedly valuable for creators who’re new A/B testing, but it’s not hard to spot the shortcomings. The lack of control and data available to the creators makes it tough to learn more about the tests and make active decisions on the thumbnails.
Why Oona?
We designed Oona for creators who want more!
We’re dedicated to empower you to make data-driven decisions accurately and quickly so you don’t miss out on your potential to grow your channels. While YouTube thumbnail A/B testing is a valuable tool for general purposes, Oona offers:
❤️ Advanced statistics and machine learning model
To give you clarity on not just which thumbnails or titles worked better in the past, but what will perform better in the future.
⏳ Hourly thumbnail A/B test
You don’t have to wait for days or weeks to get results. We can get you the results in hours!
📝 Title A/B test
Testing titles is important to save underperforming videos. We get that, so we designed the title test to help you achieve your goal while minimizing the impact of changing titles.
🔮 Data transparency
You have total visibility into how the tests are running and all the data that Oona is processing to help you better understand the test results and make well-informed decisions.
🚀 Rapid product development
Oona grows with you. It’s our commitment to build impactful features with lightning speed.
So, why did we build these advanced features? Is the official A/B testing not good enough?
We build Oona because you want to be in control when it comes to making decisions.
When running A/B tests with Oona, you see everything and have full control on the tests. You’ll know how the tests are progressing every hour or everyday and the data that goes into the test results. On top of that, you’ll have a beautiful dashboard to interact with. ✨
If you want to give Oon a try, we’re offering a 30-day free trial. No credit card required. Sign up now.
Cheers,
Daw-Chih
